Integrating online and offline marketing strategies to promote short-term rentals, such as using QR codes in printed materials to direct potential guests to online listings. Integrated Marketing Offline-to-Online Omnichannel Marketing Online-to-Offline Phygital Marketing
A business model that combines a physical presence, such as a property management company, with an online presence, like listings on Airbnb and VRBO. Hybrid Model Online Listings Online-to-Offline Property Management Brick-and-Click