The demographic cohort born between the mid-1990s and the early 2010s, known for their tech-savviness, preference for authentic experiences, and reliance on online reviews. Understanding the preferences of Generation Z travelers is crucial for hosts looking to attract this growing market segment.
A plan for responding to guest reviews in a timely and professional manner to address feedback, resolve issues, and maintain a positive online reputation.
Feedback provided by guests about their stay at the rental property. Positive reviews can attract new bookings, while negative reviews can highlight areas for improvement.
The process of monitoring, influencing, and improving how your short-term rental brand is perceived online. This includes responding to reviews, managing social media, and addressing negative feedback.
Positive guest reviews and ratings received by short-term rental hosts on platforms like Airbnb and VRBO, reflecting guest satisfaction and influencing future booking decisions.