The demographic cohort born between the mid-1990s and the early 2010s, known for their tech-savviness, preference for authentic experiences, and reliance on online reviews. Understanding the preferences of Generation Z travelers is crucial for hosts looking to attract this growing market segment.
Glossary Term: Online Reviews
Feedback provided by guests after their stay at a short-term rental property, influencing future booking decisions and the property’s overall rating.
A plan for responding to guest reviews in a timely and professional manner to address feedback, resolve issues, and maintain a positive online reputation.
Feedback and ratings provided by guests after their stay, influencing the reputation and booking potential of a rental property.
Feedback provided by guests about their stay at the rental property. Positive reviews can attract new bookings, while negative reviews can highlight areas for improvement.
The stage in the guest journey when potential guests research and form opinions about a short-term rental before booking.
Feedback left by guests after their stay, providing valuable insights into their experience and influencing the booking decisions of future guests.
The process of monitoring, influencing, and improving how your short-term rental brand is perceived online. This includes responding to reviews, managing social media, and addressing negative feedback.
Software solutions that help hosts monitor, analyze, and respond to guest reviews across multiple platforms like Airbnb and VRBO.
Positive guest reviews and ratings received by short-term rental hosts on platforms like Airbnb and VRBO, reflecting guest satisfaction and influencing future booking decisions.