The overall sentiment and reviews of Ibis hotels found on online platforms, such as travel websites and social media.
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Glossary Term: Online Reputation
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The process of monitoring, responding to, and leveraging guest reviews to improve the rental experience, build reputation, and attract future bookings.
The rate at which guests who stay in a short-term rental property subsequently leave a review on platforms like Airbnb or VRBO, indicating guest satisfaction and property reputation.
Actively monitoring and responding to guest reviews, resolving issues promptly, and building a strong online reputation to attract future bookings.
User-generated reviews and ratings on Google Maps, influencing potential guests’ perception and booking decisions for short-term rentals.
Systematically collecting, analyzing, and responding to guest reviews and feedback to improve services, address concerns, and enhance reputation.
The process of actively monitoring, responding to, and leveraging guest reviews across multiple platforms to improve reputation and attract bookings.
Encouraging and responding to guest reviews thoughtfully, addressing both positive and negative feedback to improve future guest experiences and build a strong online reputation.
The online reputation of a short-term rental business, as reflected in guest reviews, social media mentions, and other digital platforms. Maintaining a positive ebrand reputation is essential for attracting bookings and building trust with guests.
The total number of reviews received by a short-term rental listing across all platforms, providing insights into the property’s overall reputation and guest satisfaction.