Content created by guests who have stayed at a short-term rental, such as reviews, photos, videos, and social media posts, which can influence the booking decisions of future guests.
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Glossary Term: Online Reputation
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Monitoring, responding to, and leveraging guest reviews to improve the rental experience and attract future bookings.
The process of encouraging guests to leave positive reviews after their stay, often through follow-up communication and incentives.
Techniques for actively managing guest reviews, including responding to feedback, addressing concerns, and encouraging positive reviews to improve listing visibility and reputation.
Positive guest reviews are essential for building trust and credibility on platforms like Airbnb and VRBO, influencing future bookings.
The visibility and reputation of a host or property across online platforms, including listings on Airbnb and VRBO, social media profiles, and online reviews, influencing guest booking decisions.
The proactive practice of shaping guest perceptions and online reputation through positive reviews, prompt communication, and addressing concerns.
A guest review posted on a website or platform other than Airbnb or VRBO, such as TripAdvisor, Google Reviews, or social media.
Actively monitoring and responding to guest reviews on TripAdvisor, a leading travel platform, to build a positive online reputation and attract more bookings.
Implementing strategies to encourage guests to leave positive reviews on TripAdvisor, such as providing exceptional service, requesting feedback, and offering incentives.
A host’s online representation on a short-term rental platform, showcasing their personal information, property details, and guest reviews.
The practice of monitoring, responding to, and managing guest reviews on Airbnb and VRBO to maintain a positive online reputation.