A website specifically designed for a vacation rental property. This allows owners to showcase their property, manage bookings, and communicate directly with guests.
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Glossary Term: Online Presence
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Using high-quality, professional photography that showcases the best features of a short-term rental property. This helps attract more bookings by creating a strong first impression and accurately representing the property online.
Actively monitoring, responding to, and leveraging guest reviews to improve services, address concerns, and enhance online reputation.
A dedicated website for a short-term rental property or portfolio that provides detailed information, photos, availability, booking options, and guest resources.
A dedicated website for a short-term rental property, showcasing its features, amenities, and availability for booking, often separate from platforms like Airbnb and VRBO.
Strategies to build and maintain a positive online reputation as a short-term rental host, focusing on excellent guest experiences and positive reviews.
A free tool from Google allowing businesses to manage their online presence across Google Search and Maps, important for local visibility and attracting direct bookings.
Developing a consistent and targeted online presence across various platforms to attract the ideal guest demographic and enhance brand visibility.
Maintaining a consistent brand identity across all online platforms and touchpoints, including listing descriptions, social media profiles, and guest communication. Ebrand consistency enhances brand recognition and builds trust with potential guests.
Utilizing online channels like social media, search engine optimization, and paid advertising to reach potential guests.
A dedicated website for a rental property, allowing hosts to accept bookings directly without relying solely on platforms.
The process of creating, editing, publishing, and organizing digital content related to a short-term rental, including listing descriptions, photos, and guest communication.