An online platform or software that allows hosts to create and manage their own websites for their short-term rental properties, often with templates, booking engines, and marketing tools.
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Glossary Term: Online Marketing
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A plan for using high-quality photos, videos, and virtual tours to showcase the best features of a short-term rental property and attract potential guests online.
A coordinated marketing effort utilizing online channels like social media, search engine optimization (SEO), and paid advertising to promote a short-term rental property and attract bookings.
Utilizing a combination of online and offline marketing channels to reach a wider audience of potential guests and increase bookings for short-term rentals.
A marketing strategy that combines online and offline tactics to promote a short-term rental, such as social media and local partnerships.
The use of online channels and strategies to promote short-term rental properties and reach potential guests.