An online advertising model where you pay a fee each time a user clicks on your ad, commonly used to promote listings on platforms like Google or social media.
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Glossary Term: Online Advertising
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A form of online advertising that displays ads based on the user’s geographic location. Hosts can use geotargeting to reach potential guests searching for accommodations in their area.
The use of online channels and strategies to promote short-term rental properties and attract bookings.
The practice of displaying online advertisements to specific audiences based on demographics, interests, and online behavior. In short-term rental marketing, this could involve targeting travelers interested in specific destinations or amenities.