(For STR properties with visibility) This refers to tall, freestanding signs that can be used to advertise the rental property, especially useful for attracting guests driving by.
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Glossary Term: Offline Marketing
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Utilizing a combination of online and offline marketing channels to reach a wider audience of potential guests and increase bookings for short-term rentals.
A marketing strategy that combines online and offline tactics to promote a short-term rental, such as social media and local partnerships.
Promotional activities conducted outside of online platforms to generate awareness and leads for a short-term rental business. Examples include partnering with local businesses, attending events, and using print advertising.