A targeted marketing strategy that focuses on attracting guests from specific geographic areas, often within driving distance, to maximize occupancy during off-seasons or fill last-minute bookings.
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Glossary Term: Off-Season Bookings
6 posts
Strategies and tactics employed by hosts to attract bookings during periods of low demand or off-season.
A comprehensive plan for attracting guests to a short-term rental throughout the year, even during the off-season, using various marketing channels and promotions.
A plan for incorporating longer-term stays (typically 30 days or more) into a short-term rental business model, often to balance occupancy and generate consistent income.
Promoting a short-term rental property as a desirable destination throughout the year, highlighting activities and attractions available in each season.
A plan for managing short-term rentals to attract longer stays, often during the off-season or for business travelers.