Research conducted to understand the performance of short-term rentals in a specific location, including factors like occupancy rates, average daily rates, and competitor analysis.
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Glossary Term: Occupancy Rates
49 posts
The collection, analysis, and interpretation of data related to vacation rental property performance, such as occupancy rates, revenue, and guest demographics.
The practice of generating detailed reports every three months to analyze key performance indicators (KPIs) like occupancy rates, revenue, expenses, and guest satisfaction for a vacation rental business.
A pricing strategy where the nightly rate for a short-term rental property increases based on the number of guests occupying the space, typically after a certain threshold.
Finding a balance between setting competitive rental rates that attract guests while also ensuring profitability for the host, considering factors like seasonality, demand, and competitor pricing.
A visual representation of a property’s availability for the entire year, allowing hosts to manage bookings and optimize occupancy rates.
The fluctuating balance between the availability of short-term rentals (supply) and the number of guests seeking accommodations (demand), influencing pricing and occupancy rates.
The period, typically during winter months, when people from colder climates travel to warmer destinations for extended stays, often renting vacation properties. This influx significantly impacts booking rates and occupancy.
A pricing strategy for short-term rentals that involves offering discounted rates during shoulder seasons (the periods between peak and off-season) to attract more bookings.
The fundamental economic principle that influences short-term rental pricing, where higher demand and limited supply lead to increased prices, and vice versa.
Analyzing booking patterns and occupancy rates within a specific geographic area to inform pricing, marketing, and property acquisition decisions for short-term rentals.