The strategic approach of maximizing rental income by adjusting pricing, availability, and marketing efforts based on factors like demand and seasonality.
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Glossary Term: Occupancy Rate
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Strategies and tactics aimed at increasing the average duration guests stay at a short-term rental property, ultimately boosting revenue and occupancy rates.
A decrease in the number of guests seeking short-term rentals in a particular market, often influenced by seasonal changes, economic factors, or external events.
A decrease in the number of reservations made for a short-term rental property, often indicating a need to adjust pricing, marketing, or property features.
A metric that tracks the total number of nights a short-term rental property is booked over a specific period, expressed as a percentage of the total available nights.
The practice of adjusting pricing and availability strategies for short-term rentals to maximize revenue. It involves analyzing market trends, seasonality, competitor activity, and other factors to optimize occupancy and average daily rates.
The process of researching and comparing similar short-term rental properties in the same market to understand pricing trends, occupancy rates, and guest preferences.
A report that compares a short-term rental property to similar listings in the area to determine its competitive pricing and occupancy potential.
Strategies and tools used to optimize occupancy rates and revenue based on factors like seasonality, demand, and pricing.
Strategies and techniques used to maximize revenue from short-term rental properties, including pricing optimization and occupancy management.
The practice of analyzing data and adjusting pricing to maximize revenue from a short-term rental property.
A measure of how quickly a short-term rental property receives bookings over a given period. A higher velocity indicates strong demand.