A marketing strategy that focuses on targeting specific guest segments with unique needs or interests, such as pet-friendly rentals or properties suitable for remote work.
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Glossary Term: Niche Travel
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Targeting a specific segment of the travel market, such as families, business travelers, or pet owners, with tailored marketing messages and property amenities.
Targeting a specific segment of travelers with tailored marketing efforts, such as pet-friendly accommodations or properties suitable for remote workers.
Targeting a specific segment of the short-term rental market, such as families, business travelers, or pet owners, with tailored amenities and marketing messages.
Unique or unconventional accommodations offered as short-term rentals, such as yurts, treehouses, RVs, or boats, appealing to niche markets.