Leveraging university or school alumni networks to promote short-term rental properties, targeting a specific demographic with shared affiliations.
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Glossary Term: Niche Marketing
27 posts
A niche travel market that presents opportunities for short-term rental operators, catering to travelers seeking outdoor activities, adrenaline-pumping experiences, and unique destinations.
Specific groups of people with shared interests or demographics that a short-term rental might cater to, such as families, digital nomads, or pet owners. Targeting affinity groups can enhance marketing efforts.