A representation of the most common type of guest a host or property attracts, based on factors like demographics, travel purpose, and booking behavior. Understanding this helps tailor the rental experience.
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Glossary Term: Niche
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A specific segment of the short-term rental market with high demand and potential for profitability, like pet-friendly or eco-conscious rentals.
The specific group of travelers a host aims to attract with their rental property, such as families, business travelers, or budget-conscious backpackers.