A listing that is prominently displayed on a short-term rental platform like Airbnb or VRBO, often for a fee, to increase visibility and attract more bookings.
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Glossary Term: Marketing
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The process of attracting and converting potential guests into paying customers for a short-term rental property.
Various online and offline platforms used to promote short-term rental properties, such as social media, travel blogs, email marketing, and paid advertising.
Connecting your Airbnb and VRBO listings to Zillow, a popular real estate marketplace, to expand your reach and attract potential guests searching on that platform.
The practice of listing a short-term rental property on multiple platforms, such as Airbnb, VRBO, Booking.com, and others.
High-quality, professional photographs that showcase the best features of a short-term rental and entice potential guests.
Proactive methods employed by hosts to encourage satisfied guests to leave positive reviews on platforms like Airbnb and VRBO, boosting listing visibility and attracting future bookings.
Strategies and techniques aimed at maximizing the percentage of time a short-term rental property is booked, utilizing pricing adjustments, marketing efforts, and calendar management to minimize vacancy periods.
The practice of advertising a short-term rental property on multiple booking platforms simultaneously, such as Airbnb, VRBO, Booking.com, and others, to expand reach and increase booking potential.
A short, catchy tune or song used in advertising, often used to promote brand awareness and recall. While not common for individual short-term rental properties, property management companies or platforms might use jingles in their marketing campaigns.
A marketing term used to describe a rental property’s location as peaceful, charming, and picturesque, often associated with natural beauty.
Strategies and tactics used by hosts to stimulate interest and bookings for their short-term rentals, particularly during low seasons or when facing increased competition.