A marketing strategy used by short-term rental hosts to reach potential guests across multiple platforms and touchpoints, both online and offline, creating a seamless booking experience.
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Glossary Term: Marketing
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Advertising a short-term rental property on multiple booking platforms simultaneously, such as Airbnb, VRBO, and Booking.com, to maximize visibility and potential bookings.
A renowned advertising executive who emphasized the importance of understanding the customer and building strong brand identities. His principles are relevant to crafting compelling listings and guest experiences in short-term rentals.
A phrase often used in short-term rental listings to highlight a luxurious or well-appointed suite or apartment.
An organization promoting tourism in Ohio, providing resources and information for businesses in the hospitality industry, including short-term rentals.
A Hawaiian concept of family and community often used in short-term rental marketing to create a welcoming and inclusive atmosphere.
Financial or in-kind support provided by Oikos Greek yogurt to individuals, events, or organizations, typically for marketing and brand awareness purposes.
The process of attracting potential guests interested in booking a short-term rental property, using various marketing channels and strategies.
Techniques and advice for capturing high-quality photos of the short-term rental property during the evening hours to showcase its ambiance and attract more bookings.
Strategic implementation of pricing, marketing, and operational strategies to optimize occupancy rates and maximize revenue generation for short-term rental properties.
Connecting your short-term rental listings to Zillow, a popular real estate marketplace, to expand your reach and attract more potential guests.
Leveraging Zapier, an automation tool, to streamline various aspects of short-term rental management, such as syncing calendars, automating guest communication, and managing tasks.