Events or activities staged specifically to attract media attention and generate publicity for a short-term rental property. This can include themed parties, workshops, or collaborations with local businesses.
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Glossary Term: Marketing
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Collaborating with local businesses to host temporary events or experiences at the property, enhancing guest experience and potentially attracting new bookings.
Emphasizing the unique and desirable aspects of a property in listings and marketing materials to attract guests.
Crafting a comprehensive and compelling list of property features and amenities to attract potential guests and increase bookings.
Clearly communicating the benefits and value that guests will receive from specific property features and amenities.
The process of creating highly realistic images or videos of a property using 3D modeling and rendering software. This is often used in short-term rental marketing to showcase properties in their best light and attract potential guests.
A marketing technique that uses seemingly contradictory elements to create a memorable and attention-grabbing message, often used in short-term rental listings to highlight unique features or experiences.
The online profile of a short-term rental property, featuring descriptions, photos, amenities, and availability information.
Marketing efforts that involve spending money to drive traffic to your listings, such as through online advertising or social media campaigns.
An event where potential guests can tour a short-term rental property, meet the host, and ask questions, often used to generate interest and bookings.
A strategy for attracting guests to a short-term rental by leveraging existing online presences, such as social media profiles or personal websites, to drive traffic and bookings.
Marketing strategies that actively reach out to potential guests, such as social media advertising, email campaigns, and influencer collaborations.