Employing a diverse range of marketing channels beyond Airbnb and VRBO, such as social media, email marketing, and metasearch engines, to reach a wider audience and maximize bookings.
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Glossary Term: Marketing
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Creating professional and visually appealing marketing assets, such as photos, videos, and property descriptions, to showcase the rental property in its best light.
Crafting compelling and accurate descriptions that highlight the property’s unique features, amenities, and benefits to attract potential guests.
Collaborating with local businesses, tour operators, or experience providers to offer package deals and cross-promote services to guests.
The practice of monitoring specific keywords and search terms related to short-term rentals within QuickBooks reports and data to identify trends, understand customer behavior, and optimize marketing efforts.
A compelling and accurate portrayal of a short-term rental property in the listing description, highlighting key features, amenities, and benefits for potential guests.
A video showcasing the best features and amenities of a short-term rental property, providing potential guests with an immersive and engaging viewing experience.
High-quality photos taken by a professional photographer to showcase a short-term rental property in its best light, attracting more potential guests and justifying higher rental rates.
The subjective assessment of the worth or desirability of a short-term rental property by potential guests, influenced by factors such as location, amenities, reviews, and overall presentation.
A detailed online advertisement for a short-term rental property, typically featured on platforms like Airbnb and VRBO, showcasing its features, amenities, location, photos, and pricing.
The process of listing a new property on short-term rental platforms, including setting up the listing, creating attractive photos and descriptions, and setting pricing and availability.
Collaborating with local businesses to host temporary events or experiences at the property, enhancing guest experience and potentially attracting new bookings.