Creating listings for your property on multiple platforms like Airbnb, VRBO, and Booking.com to increase visibility and potential bookings.
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Glossary Term: Marketing
165 posts
Strategies for encouraging past guests to refer new customers to short-term rental properties, often through discounts, rewards, or exclusive perks.
Techniques for capturing high-quality images that showcase a short-term rental’s appeal, highlighting its best features and attracting potential guests.
Utilizing immersive technologies like 360° photography and virtual reality to provide potential guests with realistic and interactive previews of short-term rental properties.
Dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts and property managers to tailor their marketing messages, amenities, and overall guest experience to specific audience segments.
Strategies and techniques aimed at maximizing occupancy rates for short-term rentals, leveraging data analysis, marketing, and revenue management principles.
Promoting local experiences, tours, or attractions to guests through QR codes displayed within the property.
Offering virtual or self-guided property tours using QR codes, allowing potential guests to explore the rental remotely.
Refers to the art of crafting compelling and persuasive property descriptions and headlines that attract potential guests and accurately represent the rental experience.
Amenities listed in a property description that are so standard they are almost unnecessary to mention, yet often included for emphasis, e.g.,
Crafting compelling and engaging descriptions for short-term rental listings that highlight unique features, amenities, and benefits to attract potential guests.
The overall impression and appeal of a short-term rental listing, encompassing factors like photography, description, reviews, and pricing.