This Swedish term translates to ‘service guarantee.’ While not a standard practice, some short-term rental hosts offer guarantees to provide reassurance to potential guests and differentiate themselves from competitors.
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Glossary Term: Marketing
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The strategy of listing and promoting short-term rental properties on multiple online travel agents (OTAs) like Airbnb and VRBO to reach a wider audience and maximize bookings.
A network connecting travel agents and other distributors to a wide range of travel products, including short-term rentals, expanding the reach of listings.
A marketing campaign where participants enter for a chance to win a free stay or discount on a short-term rental.
Utilizing multiple channels, including listing platforms, social media, and email marketing, to reach a wider audience.
Hungarian term for “Property Listing,” referring to the online profile of a short-term rental property on platforms like Airbnb and VRBO, showcasing its features and attracting potential guests.
A comprehensive plan for managing and optimizing short-term rental properties, encompassing aspects like pricing, marketing, guest experience, and financial management.
Creating a catchy and memorable phrase or tagline that encapsulates the essence of a short-term rental property and appeals to potential guests.
The geographic location or demographic group from which the majority of bookings for a short-term rental originate.
Collaborating with local businesses or brands to provide guests with exclusive discounts or experiences, enhancing the rental’s appeal and generating additional revenue streams.
A meticulously crafted listing on a short-term rental platform that highlights the best features of a property with compelling descriptions and high-quality photos.
The journey a potential guest takes from first becoming aware of your property to booking a stay. Understanding this funnel helps optimize marketing and guest experience.