The strategy of listing short-term rental properties on multiple platforms, such as Airbnb, VRBO, Booking.com, and direct booking websites, to expand reach and maximize bookings.
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Glossary Term: Marketing
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The use of high-quality, professional photographs to showcase a short-term rental property’s best features and attract potential guests.
Listing a short-term rental property on multiple online travel agencies (OTAs) like Airbnb, VRBO, and Booking.com to reach a wider audience.
Advantages of securing bookings directly through a host’s website or channels, such as lower fees and increased control over pricing and communication.
A representation of the most common type of guest a host or property attracts, based on factors like demographics, travel purpose, and booking behavior. Understanding this helps tailor the rental experience.
A type of online advertising that blends seamlessly with the platform it appears on, such as sponsored listings on social media or search engines, designed to attract potential guests to the rental property.
A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals or properties catering to digital nomads.
A semi-fictional representation of your ideal guest, based on research and data about your target market, used to tailor your marketing and listing details.
High-quality photographs that showcase the best features of a short-term rental property, designed to attract potential guests and accurately represent the space.
The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
A strategy where hosts list their short-term rental property on multiple platforms like Airbnb, VRBO, and Booking.com to increase visibility and booking potential.
Meaning ‘sale of services’ in Swedish, this term emphasizes that short-term rental businesses are primarily selling an experience and accommodation service, not just a physical space.