Specialized knowledge and skills in building, managing, and promoting brands, which can be valuable for short-term rental owners seeking to optimize their online presence and attract bookings.
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Glossary Term: Marketing
165 posts
The level of recognition and familiarity that potential guests have with a short-term rental brand. Building strong brand awareness can increase bookings and command premium pricing.
Strategies and tools used to attract and capture potential guest inquiries through online channels, social media, and other marketing efforts.
Software that automatically publishes and updates listings across multiple short-term rental platforms, expanding reach and visibility.
A marketing strategy that focuses on targeting specific guest demographics and aligning property listings and messaging with their interests and preferences.
A tool within Ahrefs that provides keyword research data, including search volume, keyword difficulty, and related keywords, valuable for optimizing listings and marketing efforts in the short-term rental industry.
A comprehensive list of all the amenities available at a short-term rental property, highlighted in the listing description to attract potential guests.
The practice of displaying online advertisements to specific audiences based on demographics, interests, and online behavior. In short-term rental marketing, this could involve targeting travelers interested in specific destinations or amenities.
A marketing model where hosts partner with other businesses to promote their listings on external platforms, earning a commission for each booking generated through the referral.