The stage in the guest journey when potential guests research and form opinions about a short-term rental before booking.
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Glossary Term: Marketing
165 posts
Unique and desirable amenities that generate excitement and attract guests, such as hot tubs, game rooms, or outdoor entertainment areas.
Creating a narrative around your short-term rental brand that connects with guests on an emotional level. This can involve sharing your property’s history, highlighting local experiences, or showcasing your unique hosting style.
The personality and tone of your short-term rental brand, as conveyed through your communication channels. Developing a consistent brand voice helps build trust and recognition with potential guests.
A set of rules and standards that define how your short-term rental brand should be presented visually and verbally. This includes your logo, color palette, typography, and tone of voice.
An online tool that helps you generate catchy and memorable business names, useful for branding your short-term rental business.
The concept that small changes, such as a positive review or improved listing description, can have a significant impact on the success of your short-term rental business.
The level of recognition and familiarity that potential guests have with a short-term rental brand. Building strong brand awareness can increase bookings and command premium pricing.
Creating and publishing written content online, often used by short-term rental businesses to share travel tips, promote properties, and engage with potential guests.
A document used to define and articulate a brand’s core message, values, and personality. For short-term rental hosts, a BMW helps create a consistent brand identity across listings, communication, and guest experience.
The fundamental principles and practices of building, managing, and promoting a brand, especially relevant for short-term rentals seeking to establish a unique identity and attract guests.
The ability to communicate the unique value proposition, personality, and benefits of a short-term rental property clearly and concisely to potential guests.