The practice of listing a property on multiple short-term rental platforms, like Airbnb and VRBO, to maximize occupancy.
Menu
Glossary Term: Marketing
165 posts
The written portion of a property listing that highlights its features, amenities, location, and any other relevant details for potential guests.
Online communities on Facebook where short-term rental hosts and managers can connect, share tips, ask questions, and stay updated on industry trends.
Positive reviews or endorsements provided by previous guests, often showcased on a property listing or website to build trust and credibility.
Marketing strategies focused on creating memorable experiences for guests, enhancing their stay and encouraging positive reviews and word-of-mouth referrals.
A listing agreement where a property is exclusively managed and marketed by a single property management company or platform.
A short, attention-grabbing phrase used in your listing title or description to entice potential guests to click and learn more.
A theory of personality that suggests individual differences in personality are based on biological factors, which can be applied to tailor guest experiences based on personality types.
Using detailed floor plans in your listing to showcase the layout, flow, and spaciousness of your rental property.
Detailed and comprehensive descriptions of short-term rental properties that highlight key features, amenities, and benefits for potential guests.
A concise and compelling summary of your short-term rental property’s unique selling points, designed to capture the attention of potential guests.
Highlighting the distinctive features, amenities, or location advantages of a rental property in marketing materials and listings to attract potential guests.