Utilizing aerial advertising methods like banners towed by gyroplanes to target specific geographic areas and promote short-term rental properties.
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Glossary Term: Marketing
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Marketing techniques and strategies focused on rapidly expanding the reach and visibility of short-term rental listings to attract more bookings.
An organic approach to marketing that focuses on building relationships and generating word-of-mouth referrals, often leveraging social media and local community engagement.
A promotional strategy where hosts offer free stays, discounts, or other incentives to attract guests, boost bookings, and increase visibility.
An Albanian word for “cast.” In the context of short-term rentals, “gjut” or casting a wide net when marketing your property is crucial for reaching a broader audience and attracting diverse guests.
An Albanian word for “hunter.” While not directly related to rentals, understanding the interests of potential guests, such as those who enjoy hunting in designated areas, can help tailor your marketing efforts and attract niche markets.
The specific group of travelers a host aims to attract with their rental property, such as families, business travelers, or budget-conscious backpackers.
A specialized business that handles various aspects of short-term rental management on behalf of property owners, including marketing, bookings, guest communication, cleaning, and maintenance.
Dividing guests into distinct groups based on shared characteristics, such as demographics or travel purpose, to tailor marketing and services.
A form of online advertising that displays ads based on the user’s geographic location. Hosts can use geotargeting to reach potential guests searching for accommodations in their area.
Images that embed geographical metadata, indicating the exact location where the photo was taken. Geotagged photos can enhance property listings by providing potential guests with a visual sense of the surrounding area and nearby attractions.
The practice of listing a property on multiple short-term rental platforms, like Airbnb and VRBO, to maximize occupancy.