The process of dividing potential guests into different groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts to tailor their marketing messages and offerings.
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Glossary Term: Marketing Strategy
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The process of creating a unique and memorable identity for a short-term rental business, differentiating it from competitors and attracting loyal guests.
Maintaining a uniform brand image and messaging across all touchpoints of a short-term rental business, including listings, communication, and guest experience.
A schedule outlining planned social media posts, blog articles, or other marketing materials to promote a short-term rental property and attract potential guests.
The practice of listing a property on multiple short-term rental platforms, such as Airbnb and VRBO, to increase visibility and booking potential.
The practice of dividing your target market into smaller groups based on shared characteristics, such as travel purpose, budget, or group size.
A formal written document that outlines the goals of a business and how it plans to achieve them. A comprehensive business plan for short-term rentals includes market analysis, financial projections, marketing strategies, and operational plans.
A semi-fictional representation of your ideal guest, based on research and data about your existing and potential customers. Creating detailed buyer personas helps short-term rental hosts tailor their marketing efforts, property amenities, and communication strategies to attract their target audience.
The specific group of travelers a short-term rental property is aimed at attracting, based on factors like location, amenities, and pricing.
The realistic portion of the total short-term rental market that a property or host can capture in a specific location, considering factors like competition and marketing efforts.
A strategic outline of marketing activities aimed at attracting guests to a short-term rental property throughout the year, including online advertising, social media promotion, and content marketing.
Marketing short-term rentals by appealing to guests’ desires for luxury, unique experiences, or destinations they dream of visiting.