The process of dividing potential guests into specific groups based on shared characteristics, allowing hosts to tailor their marketing efforts and property amenities to attract specific types of travelers.
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Glossary Term: Marketing Strategy
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Developing targeted marketing campaigns that capitalize on seasonal travel trends, holidays, and local events to attract bookings.
A marketing tactic used by hosts or property managers to incentivize existing guests to refer new guests, often offering discounts or rewards for successful referrals.
Marketing strategies that target remote workers and digital nomads seeking comfortable and convenient accommodations for extended stays.
Targeting a specific segment of the travel market, such as families, business travelers, or pet owners, with tailored marketing messages and property amenities.
A comprehensive plan for launching a new short-term rental property, including optimizing the listing, setting competitive pricing, and promoting it to attract initial bookings.
Implementing strategic discounts, special offers, or packages during periods of lower demand to attract bookings and maximize occupancy during the off-season.
Investing heavily in marketing channels that fail to reach the target audience or generate a positive return on investment, leading to wasted resources and minimal impact.
The process of identifying and understanding your ideal guest persona, considering their demographics, interests, and travel motivations, to tailor your listing and marketing efforts.
Discounts or incentives offered to attract guests and increase bookings, such as weekly discounts, last-minute deals, or early bird specials.
Dividing potential guests into groups based on their psychological characteristics, such as values, interests, lifestyle, and travel motivations. This information helps tailor marketing messages and property amenities to specific guest types.
Offering discounted rates or special offers to attract bookings, especially during low season or for last-minute reservations.