The collection and analysis of data from a short-term rental property’s website to understand user behavior, track performance, and optimize marketing efforts.
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Glossary Term: Marketing Optimization
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A process of examining periods when a short-term rental property is vacant or unbooked to identify patterns, understand booking trends, and optimize pricing and marketing strategies to minimize vacancy rates.
Implementing strategies and tools to maximize rental income through pricing, marketing, and operational efficiency.
Tactics for increasing revenue and bookings for short-term rental properties compared to the previous year. This can involve improving property amenities, enhancing marketing efforts, or optimizing pricing strategies.