Marketing Costs Archives - Short Term Rental Management

The total cost incurred in attracting and securing a booking from a new guest.

CAC Customer Acquisition Cost Guest Acquisition Marketing Costs

Guest Acquisition Cost

The average cost incurred to acquire a new guest, including marketing, advertising, and platform fees.

Advertising Expenses Customer Acquisition Guest Acquisition Cost Marketing Costs Platform Fees

Refers to the cost advantages that larger short-term rental businesses can achieve due to their size. For example, they may get discounts on bulk purchases of supplies or have lower marketing costs per property.

Bulk Purchases Cost Advantages Economy of Scale Marketing Costs Short-Term Rentals

Glossary Term: Marketing Costs

Guest Acquisition Cost

Ffg-Guest Acquisition Cost

Ekonomy of Scale in Short-Term Rentals

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