The act of promoting a vacation rental property to a wide audience through various marketing channels. This can include online travel agencies, social media platforms, email marketing, and paid advertising.
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Glossary Term: Marketing Campaign
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A term used to describe a moment of excitement, celebration, or success in the short-term rental industry. It is often used to describe a booking surge, a positive review, or a successful marketing campaign. The term originates from the United States Marine Corps and is used to express enthusiasm or...
A weekly marketing campaign where hosts offer discounts or special packages on Fridays to attract weekend travelers and boost occupancy during off-peak days.
A comprehensive and intensive marketing effort aimed at rapidly increasing bookings and brand awareness for short-term rental properties, often employing a multi-channel approach.