The process of improving the visibility and ranking of a short-term rental property listing on booking platforms like Airbnb and VRBO.
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Glossary Term: Marketing
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The specific group of travelers a vacation rental host aims to attract based on factors like demographics, interests, and travel preferences.
A distinctive feature or benefit that sets a vacation rental apart from competitors and appeals to potential guests.
An interactive, 360-degree digital representation of a vacation rental property that allows potential guests to virtually explore the space online.
The consistent use of visual elements like logos, colors, and imagery to create a recognizable and memorable brand for a vacation rental business.
The process of improving a vacation rental website’s design, content, and technical aspects to enhance its visibility in search engines and attract more organic traffic.
Marketing strategy where existing guests are incentivized to refer new guests, often through discounts or credits.
The art of preparing and decorating a vacation rental property to enhance its visual appeal and attract potential guests through high-quality photos and in-person viewings.
Promoting vacation rental properties and engaging with potential guests through social media platforms like Instagram, Facebook, and Pinterest.
A prominent feature or element in a property’s photography or description that draws attention and creates visual interest.
The practice of listing a short-term rental property on multiple online travel agencies (OTAs) and booking platforms to reach a wider audience and increase booking potential.
A platform or channel through which a short-term rental property is advertised and booked, such as Airbnb, VRBO, Booking.com, or a property manager’s website.