The process of improving the visibility and ranking of a short-term rental property listing on booking platforms like Airbnb and VRBO.
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Glossary Term: Marketing
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The process of improving a vacation rental website’s design, content, and technical aspects to enhance its visibility in search engines and attract more organic traffic.
The specific group of travelers a vacation rental host aims to attract based on factors like demographics, interests, and travel preferences.
A distinctive feature or benefit that sets a vacation rental apart from competitors and appeals to potential guests.
An interactive, 360-degree digital representation of a vacation rental property that allows potential guests to virtually explore the space online.
The consistent use of visual elements like logos, colors, and imagery to create a recognizable and memorable brand for a vacation rental business.
Marketing strategy where existing guests are incentivized to refer new guests, often through discounts or credits.
The art of preparing and decorating a vacation rental property to enhance its visual appeal and attract potential guests through high-quality photos and in-person viewings.
Promoting vacation rental properties and engaging with potential guests through social media platforms like Instagram, Facebook, and Pinterest.
A platform or channel through which a short-term rental property is advertised and booked, such as Airbnb, VRBO, Booking.com, or a property manager’s website.
A prominent feature or element in a property’s photography or description that draws attention and creates visual interest.
The practice of listing a short-term rental property on multiple online travel agencies (OTAs) and booking platforms to reach a wider audience and increase booking potential.