The characteristics and preferences of individuals who use platforms like Airbnb and VRBO to book short-term rentals, including age, location, travel purpose, and budget.
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Glossary Term: Market Segmentation
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A short-term rental property located within a reasonable driving distance from major cities or popular tourist attractions, appealing to travelers seeking road trip destinations.
Making data-driven decisions about property acquisitions and investments based on the booking patterns, preferences, and profitability of the defined target market.
Targeting a specific segment of the travel market, such as families, business travelers, or pet owners, with tailored marketing messages and property amenities.
Dividing potential guests into groups based on their psychological characteristics, such as values, interests, lifestyle, and travel motivations. This information helps tailor marketing messages and property amenities to specific guest types.
A specific segment of the travel market that a host caters to, such as families, business travelers, or pet owners, influencing property features and marketing.
A marketing technique that combines geographic and demographic data to identify and target specific customer segments. Short-term rental managers can use geodemographic targeting to reach potential guests with tailored messaging and promotions.
Marketing efforts focused on reaching specific groups of potential guests based on demographics, interests, travel behaviors, or other factors, to increase booking conversions.