The process of comparing the performance of a short-term rental property against competitors or industry averages to identify areas for improvement.
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Glossary Term: Market Research
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The process of gathering insights and data about the target audience, competitive landscape, and market trends to inform the development and refinement of effective brand messages for a short-term rental.
Patterns and insights into traveler behavior and preferences during the month of April, influencing pricing, marketing, and property preparation strategies for short-term rental hosts.