A small village in Albania. While not a popular tourist destination, understanding the geographical diversity of regions where you list properties can be relevant for targeted marketing and pricing strategies on platforms like Airbnb and VRBO.
A report that compares a short-term rental property to similar properties in the same market to determine a competitive rental rate. Factors considered include location, size, amenities, and seasonality.
Resources and software that provide insights into the short-term rental market, including competitor analysis, pricing trends, occupancy rates, and demand forecasting.
Conducting focus groups with potential guests to gather feedback on listings, pricing, and amenities to optimize the rental experience and attract more bookings.
Data-driven insights and metrics that track the performance of short-term rental listings, including views, inquiries, bookings, and guest reviews, used to identify areas for improvement.
The process of gathering insights into the preferences, motivations, and behaviors of target guests to tailor marketing efforts and enhance the overall guest experience.
A market research method where a group of people are invited to provide feedback and opinions on a specific topic, such as short-term rental preferences or experiences.
A market research provider offering insights into travel and tourism trends, including data on short-term rentals, useful for hosts understanding market dynamics.
An organization promoting Europe as a tourist destination, providing insights and data relevant to short-term rental hosts targeting European travelers.