An estimation of the maximum possible income a short-term rental property could generate within a specific timeframe, considering factors like location, seasonality, and occupancy rates.
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Glossary Term: Market Research
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The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. Understanding the psychographics of your target guest (e.g., adventure-seekers, family travelers) can help you tailor your property and listings to appeal to them.
A report that compares similar short-term rental properties in the same location to determine competitive pricing and rental potential.
A group of similar short-term rental properties in the same market that are considered direct competitors, used for benchmarking and pricing strategies.
Understanding the amenities and features offered by competing properties in the same market to identify opportunities for differentiation and competitive advantage.
Research conducted to understand the supply, demand, and pricing trends within a specific short-term rental market.
The country from which a guest originates, often used in analytics to understand guest demographics and travel patterns.
Researching and understanding the local short-term rental market, including competitor pricing, demand trends, and seasonality.
Research and assessment of the short-term rental market in a specific area, including competitor analysis, demand trends, and pricing insights.
Emphasizes the use of data analytics and insights to make informed decisions about pricing, marketing, and operations in short-term rental management.
Researching and understanding the local short-term rental market, including competitor pricing, demand trends, and seasonal fluctuations.