Research conducted to understand the performance of the short-term rental market in a specific location, including occupancy rates, average daily rates, and seasonal trends.
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Glossary Term: Market Research
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The process of researching and comparing your short-term rental to competitors in the area to identify pricing trends, amenities, and marketing strategies.
Tools that analyze market data, competitor pricing, and other factors to optimize rental rates and maximize revenue for short-term rental properties.
A market research technique where hosts divide potential guests into subgroups based on shared characteristics to analyze pricing strategies, amenities preferences, and booking patterns.
Analyzing booking patterns and occupancy rates within a specific geographic area to inform pricing, marketing, and property acquisition decisions for short-term rentals.
Evaluating the balance between the number of available short-term rentals and the demand from travelers in a specific market to identify pricing opportunities and potential challenges.
Strategically investing in properties and locations that align with the preferences and booking patterns of the defined target market to maximize returns.
Making investment decisions related to short-term rentals based on thorough market research, data analysis, and financial modeling. This includes identifying profitable locations, evaluating property potential, and assessing investment risks.
The process of researching and analyzing the short-term rental market in a specific location, considering factors like demand, competition, trends, and regulations.
A software or website feature that allows users to compare prices, amenities, and availability of short-term rentals across multiple platforms like Airbnb and VRBO.
The process of researching and analyzing competing short-term rental properties in the same area to understand their pricing, amenities, marketing strategies, and guest reviews.
Regularly assessing the performance of similar short-term rentals in the area to adjust pricing strategies, amenities, and marketing efforts for competitive advantage.