A pricing strategy where hosts lower their nightly rates during periods of lower demand, typically outside of peak seasons or holidays, to attract bookings and maintain occupancy.
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Glossary Term: Low Season
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The period of the year when tourist activity and demand for short-term rentals are at their lowest, typically characterized by lower pricing and occupancy rates.
Limited-time discounts or packages offered to attract guests, especially during low seasons or to fill last-minute bookings.
Targeted marketing campaigns and promotions designed to attract guests during periods of lower demand.
The period of the year when demand for short-term rentals in a particular location is typically lower. Strategies for managing the off-season include adjusting pricing, targeting different guest demographics, and offering special promotions.
Strategies and tactics used by hosts to stimulate interest and bookings for their short-term rentals, particularly during low seasons or when facing increased competition.
The fluctuation of rental income throughout the year due to factors like holidays, local events, and travel seasons.
The period of the year when travel demand is lower, typically outside of peak seasons or holidays. Short-term rental owners may offer discounted rates during the economy season to attract bookings.
In dynamic pricing, a period of time when demand for short-term rentals is typically low, resulting in lower rental rates and potentially fewer bookings.