A marketing strategy that divides a target market into smaller groups based on geographic location. Short-term rental hosts can use geographic segmentation to tailor their listings and marketing messages to specific regions or demographics. Geographic Segmentation Location-Based Marketing Market Research Personalized Marketing Target Marketing Traveler Demographics Geographic Market Segmentation
A listing strategy that focuses on highlighting the property’s proximity to major attractions or points of interest in a city or region. Attractions City Center Location-Based Marketing Points of Interest Property Description Epicenter Listing