Targeted marketing efforts focused on attracting guests from the local area or region to a vacation rental.
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Glossary Term: Local Marketing
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Promotional activities that take place offline to promote a short-term rental property and attract local guests, such as attending events, partnering with local businesses, or distributing flyers.
Utilizing local Facebook groups to connect with neighbors, address concerns, and promote listings to potential guests within a specific geographic area.
A social media platform by Meta (formerly Facebook) that allows users to buy and sell items locally, occasionally used by short-term rental hosts for finding furniture or advertising listings to a local audience.
An online classifieds platform that can be used to advertise short-term rentals, particularly for local or budget-conscious travelers.
A marketing approach that involves engaging members of a local community in promoting a business or service. This can be particularly effective for short-term rental hosts looking to connect with potential guests through authentic, local experiences.