The process of improving the visibility and ranking of a short-term rental property listing on booking platforms like Airbnb and VRBO.
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Glossary Term: Listing Visibility
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A paid feature offered by some listing platforms (e.g., Airbnb) that allows hosts to increase the visibility of their listings in search results. Visibility boosts typically operate on a bidding system, with hosts paying for a higher position in search rankings.
A tool or feature within a property management system or online travel agency platform that allows hosts to control when and how their listings appear in search results.
Continuously improving short-term rental listings on platforms like Airbnb and VRBO by optimizing titles, descriptions, photos, amenities, and pricing to attract more bookings.
Optimizing short-term rental listings with relevant keywords, high-quality photos, and compelling descriptions to improve their visibility in search engine results.
A search engine optimization (SEO) technique used to broaden the reach of listings by identifying and incorporating relevant keywords and phrases guests use when searching for rentals on platforms like Airbnb and VRBO.
The number of potential guests who see your short-term rental listing on platforms like Airbnb and VRBO without paid advertising. It’s achieved through factors like listing quality, reviews, and search ranking.
An algorithm used by short-term rental platforms that, while not publicly disclosed, appears to influence listing visibility and ranking based on factors like pricing competitiveness and historical booking data.
Marketing strategies employed by hosts to attract bookings for newly listed short-term rental properties, often involving discounted rates or enhanced visibility on platforms.
The process of improving a short-term rental listing to attract more bookings and achieve higher search rankings.
The process of improving a short-term rental listing’s visibility and appeal on platforms like Airbnb and VRBO through high-quality photos, compelling descriptions, competitive pricing, and positive reviews.
The process of effectively managing and distributing short-term rental listings across multiple online travel agencies (OTAs) and booking platforms to maximize visibility and reach a wider audience.