A form on a vacation rental website that allows potential guests to submit specific details about their desired trip, facilitating personalized responses and targeted offers.
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Glossary Term: Lead Generation
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A type of landing page designed to capture leads from potential guests, typically offering a valuable incentive like a discount code or free guide in exchange for contact information.
The flow of potential bookings for a short-term rental, from initial inquiries and reservation requests to confirmed bookings.
Marketing efforts that involve spending money to drive traffic to your listings, such as through online advertising or social media campaigns.
The process of attracting and converting potential guests into paying customers for a short-term rental property.
Various online and offline platforms used to promote short-term rental properties, such as social media, travel blogs, email marketing, and paid advertising.
Marketing techniques and strategies focused on rapidly expanding the reach and visibility of short-term rental listings to attract more bookings.
A type of Facebook ad format designed to collect contact information from potential leads, which can be utilized by short-term rental hosts to build an email list or gather information for targeted promotions.
A targeted email marketing campaign designed to promote a specific offer, event, or update related to a short-term rental business. Eblast campaigns can help increase bookings, generate leads, and engage with past guests.
Strategies and tools used to attract and capture potential guest inquiries through online channels, social media, and other marketing efforts.