Applying the Pareto principle to identify the 20% of guests who generate 80% of the revenue, enabling hosts to tailor their services and marketing efforts for higher profitability.
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Glossary Term: Guest Segmentation
15 posts
A plan for growing a short-term rental business on Airbnb, which may involve acquiring more properties, listing on additional platforms, or targeting new guest segments.
A marketing approach that uses data insights to target specific guest segments, personalize marketing messages, and optimize advertising campaigns for better results.