A marketing strategy that focuses on targeting specific guest segments with unique needs or interests, such as pet-friendly rentals or properties suitable for remote work.
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Glossary Term: Guest Segmentation
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A fictional representation of an ideal guest for a short-term rental property, based on research and data about target demographics, behaviors, and preferences, used to guide marketing and optimize the guest experience.
The common characteristics of guests who book short-term rentals, such as age, gender, location, travel purpose, and booking behavior.
The geographic location or demographic group from which the majority of bookings for a short-term rental originate.
A market research technique where hosts divide potential guests into subgroups based on shared characteristics to analyze pricing strategies, amenities preferences, and booking patterns.
The process of strategically furnishing and marketing different rooms or units in a property to appeal to various guest segments and maximize occupancy.
Creating targeted marketing campaigns that highlight property features and services that cater to the specific requests and preferences of desired guest segments.
Dividing potential guests into distinct groups based on shared characteristics, allowing for tailored marketing messages and personalized guest experiences.
Dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts and property managers to tailor their marketing messages, amenities, and overall guest experience to specific audience segments.
The practice of dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel preferences, or booking behavior, to tailor marketing and guest experiences.
Targeting a specific segment of travelers with tailored marketing efforts, such as pet-friendly accommodations or properties suitable for remote workers.
Software that helps hosts manage interactions with potential and past guests, centralizing communication, tracking preferences, and automating personalized messages to improve guest satisfaction and loyalty.