The online reputation of a short-term rental business, as reflected in guest reviews, social media mentions, and other digital platforms. Maintaining a positive ebrand reputation is essential for attracting bookings and building trust with guests.
A decline in the number or quality of reviews received by a short-term rental property, potentially indicating issues with guest satisfaction or property management.
The highest rating achievable on platforms like Airbnb and VRBO, representing exceptional guest satisfaction across various aspects of the rental experience.
The continuous process of collecting, analyzing, and acting upon guest feedback to improve the short-term rental experience, address issues, and enhance guest satisfaction.
The total number of reviews received by a short-term rental listing across all platforms, providing insights into the property’s overall reputation and guest satisfaction.
Organic promotion generated by satisfied guests who recommend a short-term rental to their friends, family, or colleagues, often through online reviews, social media posts, or personal referrals.
Reviews and ratings provided by previous guests on short-term rental platforms, offering valuable insights into the guest experience and property quality.