The systematic gathering of guest opinions and experiences through reviews, surveys, or direct communication on a weekly basis, providing valuable insights for improving services and enhancing future guest satisfaction.
The perception of reliability, honesty, and integrity associated with a vacation rental host or property, based on factors such as reviews, communication, and overall experience.
Content created by guests who have stayed at a short-term rental, such as reviews, photos, videos, and social media posts, which can influence the booking decisions of future guests.
The online representation of a short-term rental host on platforms like Airbnb and VRBO, showcasing their profile picture, bio, hosting experience, guest reviews, and other relevant information that builds trust and attracts potential guests.
The proactive monitoring, analysis, and response to guest reviews across various platforms to improve reputation, build trust, and attract future bookings.
The different forms of feedback provided by guests and hosts on short-term rental platforms, including star ratings, written reviews, and private feedback.
Content created by guests who have stayed at a short-term rental, such as reviews, ratings, photos, and videos, often considered more authentic and influential than host-generated content.
The overall impression and satisfaction a guest has during their stay at a short-term rental. It encompasses all aspects of the stay, from pre-booking communication to check-out.