Dividing potential guests into groups based on shared characteristics, such as demographics, travel purpose, or booking behavior, to tailor marketing and services.
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Glossary Term: Guest Profiles
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Dividing potential guests into groups based on their psychological characteristics, such as values, interests, lifestyle, and travel motivations. This information helps tailor marketing messages and property amenities to specific guest types.
Information collected about guests during the booking and stay process, such as contact details, booking history, and preferences, used to personalize experiences and improve services.
Dividing guests into distinct groups based on shared characteristics, such as demographics or travel purpose, to tailor marketing and services.