Creating a unique and memorable brand identity for a short-term rental property to attract guests and differentiate it from competitors.
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Glossary Term: Guest Persona
15 posts
The specific group of travelers a host aims to attract with their rental property, such as families, business travelers, or budget-conscious backpackers.
The process of gathering insights into the preferences, motivations, and behaviors of target guests to tailor marketing efforts and enhance the overall guest experience.