The subjective assessment of the worth or desirability of a short-term rental property by potential guests, influenced by factors such as location, amenities, reviews, and overall presentation.
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Glossary Term: Guest Perception
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A pricing strategy that leverages psychological principles, such as charm pricing (e.g., $9.99) or prestige pricing (e.g., rounding up to $100), to influence guest perception and booking behavior.
A pricing strategy to be wary of, where hosts add numerous small fees for basic amenities or services, potentially deterring guests.
The overall impact of guest reviews on a host’s reputation, influencing their visibility in search results and attracting future bookings.