The importance of online reviews in the short-term rental industry, as they heavily influence guest booking decisions and shape the reputation of properties and hosts.
Feedback provided by guests after their stay at a short-term rental, including written reviews and star ratings on various aspects such as cleanliness, communication, and accuracy of the listing.
A feedback mechanism used by platforms like Airbnb and VRBO, allowing both guests and hosts to publicly rate and review their experiences with each other.