The systematic gathering of guest opinions and experiences through reviews, surveys, or direct communication on a weekly basis, providing valuable insights for improving services and enhancing future guest satisfaction.
Actively monitoring and responding to reviews on Yelp, addressing concerns, and leveraging positive feedback to enhance reputation and attract bookings.
Evaluations and feedback provided by guests who have stayed at a short-term rental, reflecting their overall experience and influencing the booking decisions of potential guests.
Surveys or forms used to gather feedback from guests about their stay at a vacation rental, covering aspects like cleanliness, amenities, communication, and overall experience.
The process of reviewing and interpreting guest feedback gathered through questionnaires to identify areas for improvement and enhance the overall guest experience.
A business strategy focused on understanding and prioritizing the needs and expectations of customers. In the context of short-term rentals, VoC involves actively collecting and analyzing guest feedback to improve the overall rental experience.
Structured and unstructured data gathered from various touchpoints that reflect guest feedback, preferences, and sentiments about a short-term rental experience.
The process of addressing negative reviews from guests in a professional and constructive manner to mitigate damage to reputation and demonstrate responsiveness.